I was scrolling through Instagram the other day and my feed was filled with CrossFitters/influencers opening PR packages from their sponsors. Nike gifted a bunch of CrossFitters a whole bunch of new gear. The influencers were opening packages of makeup, juices, and clothes from brands that want to do a partnership with them.
I was j e a l o u s.
Then a thought occurred to me: imagine a life where brands sponsored regular people. I mean I know that endorsing products is how an influencer makes money. And being fit is literally a Crossfitter’s job, so it makes sense for Nike to send them things to look good in. BUT, wouldn’t it be neat if Starbucks said “Hey, we see you working mom of three and wife. You out here hustling, doing your thing, have 20% off your family’s coffee for life.”
Or if Target said, “Oh you’re a teacher? We know you spend your own money on school supplies, so let us buy your teaching wardrobe.”
I’m not saying I just want a whole bunch of things for free (as nice as that sounds). I’m just saying, us regular people are out here doing our best. It’d be kind of cool if we got spoiled for living our best lives every now and then.
But we live in a society of fame and fortune. SO, spoil your friends and strangers too. Surprise somebody with a cup of coffee, or their favorite snack. Pay it forward in the drive-through line. Tell your people you’re proud of them. We all deserve it.